We all know that Unity brings fruitful results. In the current real estate scenario it has become difficult for a common man to buy property in a preferred location with optimum standards because of the sky touching per square feet rates and high rate of interest on borrowing money. There is slow down in realty market today. We all can understand but what is the solution. There are buyers who want a perfect deal and there are developers who are waiting for prospective buyers. The problem is both are having problems to connect each other due to the present circumstances.When there is a problem, a solution is also there. A new concept has come up in the real estate industry to solve the problems of both (the parties), the buyer as well as the seller. This new concept is called group buying. Yes this innovative idea is gaining popularity due its unique advantage of a win- win situation. Let me explain first what this concept all about is. According to this concept if you form a group of people who are interested in same type of property in the same locality and then you can get benefits of bulk bookings from the developer. By doing this practice you get huge discounts on your purchase while the seller or developer will get his units sold fast and can raise funds for fast completion of his project. Even if you do not have any group the answer is real estate portals that ask you of your preferences for required property. They find the group of people who have the similar requirements in the specified budget. Thus a group of people can be formed through these services.The benefits to the buyer:• He/she gets the preferred location.• He /she will get bulk discount from builder as compared to the current market price.• Apart from cash discounts you may bargain on other benefits as it is a group advantage.• Advantage of neighbour as you know your neighbour before moving in.• Get likeminded people around.• Can get help in checking the legalities and sanctions of the property as everyone will be interested in doing the check before putting money. The people in group can share the task of checking among themselves.• It is time and money saving concept.• The group can also take help of a middle man who can work out all the process on their behalf.The advantages to developer:• The biggest advantage is that he can sell his units fast.• He can raise funds easily if a group buys in the project.• Indirect advertisement advantage is also there through the buyers.• When there is a group booking in any project the project gets good publicity.Word of cautionOne must enquire before trusting the middle man completely. The project should also be checked whether it is as per your required standard or not. The discounts should also be satisfactory enough to indulge in the deal. The reputation of the builder should also be considered as it may create problems in future if not checked like delay in possession, quality of construction, changes in specifications, clearance of land, etc. Do not rush into any deal without knowing all the facts. Keep in mind that to saving few lakh cannot be the pillar of a good deal. The quality of the project is significant in order to get satisfactory future gains.All big cities in the country like Mumbai, Pune, Bangalore, and Chennai are witnessing fast development in the real estate sector and demand is driven by a set of industries like IT, automobile, Education sector, etc. In Pune IT industry is the major realty driver among others and the demand is ever increasing due to expansion of IT parks that employs thousands of people from around the country. These people who are find this new concept very attractive as it will help them to get a good deal for their hard earned money along with saving time and efforts.Ruchi Mahajan