Chennai: Chennai developers are marketing their project intensively to attract buyers. Giant front page advertisements, online promotions, classifieds and flyers are common these days that seduces the mind of the consumer by displaying larger-than life architecture and luxuries.Recently, Akshaya Pvt Ltd launched its 150th project Abov, the tallest residential tower of Tamil Nadu. Akshaya had created a 15 feet high model of the skyscraper for the event and placed it at the Chennai airport and has plans to take it to the airports in Bangalore, Mumbai and Delhi. Akshaya also has a cut model in its offices, where customers can get an idea about the apartments they plan to buy.T Chitty Babu, CEO, Akshaya Pvt Ltd, feels that for a monumental project like Abov, it really needs a lot of work to back it up. “Innovation is required in every sphere of work, and in terms of marketing a product, a lot of work is required,” he says.Developers are pushing the limits to promote their projects by using state-of-the-art technologies and innovation. With the advent of high end web technologies and real estate portals, marketing has gained a new level and helping the developers in their pursuit.S Ramakrishnan, CEO, Marg ProperTies, feels that there is a need to constantly come up with something new depending on the project. It is a well-known fact that customers today are spoilt for choices. While at one level, these promotions are meant to meet those requirements, there is also an attempt to create a desire for something new.“Whether it is an affordable home, a smart township or ultra luxury villas, there is a need to reach out. The core idea remains the same; it is the final form that differs in each case. All this requires excellent PR and a degree of uniformity in the communication. From a call centre employee to a CEO, everyone must speak the same language. Only then, the communication will be effective,” says Ramakrishnan.As the real estate sector is mushrooming and heavy competition is witnessed, the need to promote and market the project is becoming a crucial part of the plan. займ на карту без отказов круглосуточновзять кредит онлайн