Glamour has always been a driving factor for marketing any commodity. Real estate industry is left nowhere behind, celebrities are flocking together to endorse projects. Gone are the days where real estate project promotional banners used to flaunt happy families, now you can spot hoardings of either cricketers or film stars promoting the projects. Celebrity endorsement has become an effective marketing tool to boost property sales. No matter small, average, big, every realty company is trying to rope in any reputed personality to promote their upcoming projects, especially residential projects.The sector is successful in pulling the desired eyeballs but are they managing to get the buyers? Bringing in big shots is a smart decision in this vying industry but sometimes it becomes a tricky strategy too. People urge to look for properties endorsed by their favorite celebs and some also to their love of the celebrity, end up buying the property which turns out to be profitable for the real estate business.Celebrities are just doing their job by promoting the brand, they don’t guarantee about the property so whatever the project condition is, celebrities can’t be held responsible at all. The celebrities are not ready to bear the anger of homebuyers, in case of delay or defect in any project. Their reputation also gets affected. Thus, due to this wrong impression, most of the celebrities are now rejecting such proposals.How this marketing trick works as Unique Selling Proposition (USP):India is a country filled with huge Bollywood and cricket fans. Thus roping in such personas can be the most driving factor to catch attention of the potential customers. Incorporating celebrity name instantly grab attention of the people while most of the prospective are ready to invest in the property just because their favorite celeb name is associated with it.This marketing trick works optimistically for new and budding developers. Celebrities create a positive vibe for the upcoming real estate companies. Even though they offer same amenities and specifications like the reputed builders, they don’t come into much focus but signing some celebrity for promotion instantly brings them under limelight. They start believing that if celebrity names are associated with the projects then definitely the project will be of high-quality.Of course, this strategy also works well for prestigious developers. Their brand image as well as the big name associated with it work wonders to amplify sales. Developers use this brand endorsement as per the marketing sector and targeted audience.Word of advice:It is not ill-advised to invest in celebrity endorsed properties but smart buyer should look beyond this aspect too. Though this strategy work powerfully for the real estate companies, it is sensible for potential buyers to concentrate on factors that are associated with the project. As a smart homebuyer, you should also verify about major issues like legalities, project deadline, quality work, payment and other such factors that can have an impact on your transaction.For builders, it is certainly a positive marketing strategy. However for buyers there is wise piece of advice that as they are spending their hard earned money to buy a property they should verify all the major elements to get their money’s worth.займ на карту без отказов круглосуточновзять кредит онлайн